Writing and publishing web content
When writing copy for the web, you must consider that people, on the whole, read web based text differently. People scan the text on the screen rather then 'read' it and look for key words that will help them locate quickly the relevant information.
Armed with this knowledge, you will need to consider such things as a writing style (for example how will you approach content if there are more then one authors?), content arrangement and content placement.
Some tips for writing for the web
- Put important information first-capture your readers attention.
- Know your reader. Write for your audience.
- Be succinct and to the point. People are visiting your site to get information-not a diatribe.
- Information should be in an easily digestible format-your text should be accessible, identifiable and relevant.
- Headings should be punchy but relevant. Sub headings should be used to break up intensive text into compact (but related) sections.
- hire web editors-they know all about this stuff and more!
Write in Plain English
Writing in 'plain English' allows for a diverse range of people to access the information on your site-consider people who may not be familiar with local slang or spelling.
Learn more
- Writing for the web
- Department of Employment, Science and Training, Plain English at Work: a Guide to Help Organisations Develop Plain English Documents.
- McGovern, G et al (2002), "The Web content style guide : an essential reference for online writers, editors, and manager" Harlow : Financial Times Prentice Hall, USA.
- Redish, J (2007) "Letting go of the words: Writing web content that works', Morgan Kaufmann, USA.